The spark that lights the torch.
Our Opportunity Lab combines thoughtful research with executional urgency--formulating and validating strategies to create high-impact solutions to tomorrow's challenges.
More than a think tank. We're in it from insight to execution.
Market-Driven
Decision making
Finding the undeniable path forward means listening to the market, and stage-gating momentum with a validation strategy backed by strong fundamentals.
Collaborative, cross-functional expertise
We believe in bringing leadership from every angle, elminating blind spots early and keeping validation and viability in mind in each step.
Minimize risk.
Maximize Value.
Success often means putting a lot on the line. Reduce CapEx with a stage-gated approach.
the Art of the possible
Hearing the market is the first step, but thoroughly exploring the potential of those insights is a both necessary and rewarding.
access to expertise
We help you identify the most promising opportunities that align with your vision and goals.
Accelerate Time-
to-market
With a thoughtful approach to exploration and execution, we get to market faster with better solutions.
Transformation is a journey, but the path is illuminated.
A noble and rigorous expedition of continuous learning and adaptation. It's a profound commitment to shedding what once was, in pursuit of what could be. It's a path that demands resilience, open-mindedness, and an unwavering belief in our capacity for change. And in the end, it's a journey that leads us not only to new horizons of possibility and achievement, but also to a deeper understanding of ourselves and our potential.
Success Alignment
01
Our teams come together in a convergence of aspirations and collective goals--fuelling our pursuit. We'll review and align and review the Lab's thesis, roadmap, methods, and success criteria for the journey ahead.
Discovery
02
A passage into the known and unknown in search of new insights and perspectives that shape and reinforce our understanding with the defensibility to pursue, shift, or adapt.
Methods
* Market Landscape
* Interviews
* Competitive Analysis
* Economic Modeling
* Value Props
* Messaging Map
Exploration
03
Validated curiosity set into motion, ideating toward a viable solution.
Methods
* Concept Design
* Prototyping
* POC Development
Market Testing
04
Testing and learning form the twin pillars of progress.
Methods
* Test Strategy & Plan
* Channel Prep
* Collateral Development
* Execution & Monitoring
Reflection
05
Learning, then, is the deep reservoir that collects the wisdom born of each trial. Through reflection and refinement, we will distill the experience into new knowledge and a plan forward.
Methods
* Playback
* Recommendations
* Pursue, shift, or adapt
